Prior to finding his passion in Real Estate, at 19 years old Laif began a career in construction. He started out as a rough framer and ultimately ended up as a Foreman, specializing in residential remodels. Over the next 8 years, he gained priceless experience in project management and budgets, as well as great insight into the makeup of homes and their inherent problems.

In 2005, he moved to the East Bay Area and obtained his real estate license. It was an easy transition due to his experience in construction. Also, the fact that he had been raised in a family of Real Estate by his mother, Mary Margaretich, who was always a top producing agent during her time in Santa Cruz, made this a natural fit. Laif quickly became a top selling agent in his area, and was offered in 2009 to become a partner at the brokerage he was working with at the time. Some of the many skills he learned from being a business owner included anticipating the fluctuations of the market and adjusting his strategy as needed. During the Real Estate recession, his firm formed an investment pool and capitalized on the under priced and blighted homes that were plaguing the market. Their goal was to improve target neighborhoods while making a profit. They started in 2009 and continued until 2011, and during this period Laif participated in over 80 home purchases, rehabilitations and sales, as well as managing the investment pool.

In 2011, Laif parted ways from the company, and was proud to join the Sereno Group Real Estate Brokerage in order to better focus more on the project development side of Real Estate, and to get back to his hometown of Santa Cruz. 

The blending of his construction knowledge and in-depth Real Estate experience has made him very charismatic about helping buyers confidently purchase a home they will love, and has helped sellers get their homes sold at an optimal price, leaving happy clients all around.